9 Reasons To Consider Outsourcing Your Marketing This Year
Why consider outsourcing?
Small business owners often fall into the dilemma of trying to do everything themselves. They believe that no one else will be able to understand their business as well as they do.
The time-consuming tasks associated with running operations, product development, service delivery, sales and financials leave little opportunity to strategically build your brand. It’s no surprise that marketing can get lost in the shuffle.
For many small business owners becoming a jack of all trades and master of none is the challenge faced. We hear this repeatedly and it makes sense. It’s not possible for one competent multitasker to have the expertise to execute initiatives across a variety of channels, while understanding the technology required to support them.
Although larger firms have bigger budgets, it is vital for small businesses to do research and build a brand that clearly resonates with their target audience.
Engaging an objective, outside resource to provide input on business/marketing strategy offers your firm access to a team of experts that will drive corporate growth.
Here are 9 reasons why you should consider outsourcing your marketing:
1. Fresh insights
An outsourcing firm will see opportunities that your team might not have considered – it can also help alleviate stagnation or dissension amongst the ranks through a fresh, third-party perspective.
2. Reduced resources
Outsourcing your marketing reduces expenses as resources are used only as required.
3. Decreased overhead
As there is no need to employ full time staff, you can scale your business without increasing direct costs and ramp up when you don’t have the expertise or staff to execute. Other benefits include not having to worry about staff turnover or if an employee is sick.
Marketing agencies have a wealth of experience in many markets. This means they can immediately advise which avenues would make the most sense for your business and activate the plan quickly.
Outsourcing gives you the combined scope of expertise from several marketers specialized in distinct areas in one spot. (i.e. Graphic design, SEO, website development, branding, etc).
While you are focusing on your business processes, a marketing agency is focusing solely on your marketing processes and how to improve them. This provides you the time needed to focus on larger picture tasks.
7. Training and development
Marketing is a dynamic environment and keeping pace with new technology means continual training and investment in software. This requires extra time and money that you probably don’t have.
Your business will be more flexible to adapt to changes in the marketplace by giving you immediate capacity to do so.
9. Return on investment
Marketing firms will place immense importance on proving ROI, because that’s how they keep their clients growing and happy.
Research indicates that more companies are looking to outsource their marketing in the coming years. The 2016 Gartner Marketing Organizational Design and Strategy Survey found that more than 40% of marketers plan to increase their use of agencies in the next three to five years.
Looking for a provider with a proven track record and good references is the first step. Once you have chosen your agency, tasks can be slowly delegated as your business evolves and can substantiate increased marketing projects.
Each step of the way should show ROI. As your company grows you will develop confidence in your new team. This trust will make it easier for you to continue outsource functions outside of your core competencies, while your business continues to thrive.
Looking to outsource your marketing? For a free consultation, please click here.