Branding: Creating A Blog That Resonates And Drives Customer Counts

tracksGetting on the blogging train is critical to building your brand. However, many small business owners have trouble understanding how to best start down that path. Enhancing your search engine optimization (SEO), social media, and overall brand appeal can all be accomplished by taking to the keyboard. So where do you start? Even though it may seem difficult, creating an effective platform for your blog is quite simple.

Get Focused

The first thing you want to do when starting a blog is establish a target audience. This way it will be easier focus your content and maintain growth with more views and interest. Start by writing about a niche category, something you know and are passionate about, related to your business. Use your knowledge and experiences to create interesting posts.

Write about a topic that will resonate with the audience. Don’t be afraid to take risks and try new things, be adventurous and try to write with personality. Compelling content is one of the top 3 reasons people follow companies on social media. Relatable writing is what draws readers in and keeps them there.

Blogging builds brand awareness, drives traffic to your website and results in increased page views. Business2community.com reports, companies that blog:

  • receive 97% more clicks to their website
  • generate 55% more site visits
  • have pages indexed 434% more often

Don’t Rush

Writing can be a long process, so don’t feel the need to rush through a post to produce more content. Quality always comes over quantity. Whether it’s once a day or once a week, your posts should be written with care. Make sure you also take time to edit and proofread your work and be careful of any spelling or grammar mistakes.

Once you get into posting try to set up a realistic schedule for your blog where you not only maintain viewers, but also aren’t restricted by time. If you feel that you can’t post on your scheduled time, make sure you let your audience know.

Engaging with your audience can tremendously boost your growth by showing readers that you care. Taking the time to respond to comments and answer questions can help establish a great relationship between you and your community. Hubspot reports, businesses that make blogging a priority are 13 times more likely to end up with a positive ROI.

Captivate Your Audience

Making your blog appealing is a must if you want to gain any new viewership. The title and introduction of your posts are very significant in gaining interest. Try to find ways to produce a title that would appeal to your target audience. Complement this title with an intriguing introduction to your topic.

Fill the beginning of your posts with interesting vocabulary, literary devices, jokes, or anything to lure in their interest. Follow up by introducing your topic in a meaningful and impactful way. Configuring your ideas effectively into this first paragraph will be the deciding factor in whether a person stays or dismisses your blog altogether.

Break up your paragraphs. Anyone that sees one long paragraph will be instantly put off. Use subheadings to organize your points and other content. Writing formatted into wide columns is a big no as it is hard to follow and just doesn’t look good.

Researching your topic is another great method to add another element to your post and maximize the content available. Add links for readers to follow providing context or examples that reinforce your points. Adding in pictures and videos is also a great way to make your blog more visually appealing and enhance the reader’s experience.

Hubspot, reports that colour and visuals in content are shown to have increased viewers’ interest by 80%. Anything relevant to your topic can be included in your post to complement your work. You should want readers to leave your site with a sense of satisfaction and enthusiasm.

Leverage Your Blog

Use your blog to attract more customers! Creating leads and promotion in your posts can greatly influence your brand. Don’t write posts that come across as a sales pitch, this is a big mistake as it will lose the interest of the viewer. Instead offer information that is not only useful to the reader, but can also be entertaining or inspiring. Over 70% of people learn about different companies through articles instead of ads. Putting out reasonable and effective leads while maintaining your relationship with the customer is much more effective than featuring commercial advertisements.

A call-to-action (CTA) is a very useful method in generating leads and customers for your business. At the end of every post, insert a suggestion to the reader on what you want them to do next. It could be something simple such as inviting them to share your post, linking them to a related article, or promoting an event. Take into account that an effective CTA should be beneficial to you as well as your reader, and should also stay relevant to the topic at hand. Test and measure your blogs through tools such as Google Analytics and social media to figure out what content works best.

Get the Word Out

Now that you have your blog set up, you need to find a way to get people to notice. Gaining traction in this area can be difficult at times with so many other people networking as well. Taking to social media is a great way to promote your blog, especially if you already have a large following. Posting updates and news about your blog on social media will dramatically increase traffic to your site.

SEO also plays a big part in how successful your blog becomes. As much of the internet is accessed via portable devices, making your website mobile-friendly will significantly increase accessibility. Google averages around 100 billion searches a month, and around half of those searches come from mobile devices.

Add relevant keywords and links to your posts to improve SEO, making you way easier to find and more likely to have prospects stumble across your page. Don’t hesitate to feature guest contributors on your site; the more well known, the better. Networking with other writers or social influencers can create a spark in your work, leading to better notoriety.

Now that you have all the tools you need to produce a successful and beneficial blog, you can get typing!  Be creative and have fun with it. Your branding can only improve from here.

To get blogging or to learn about how we’ve helped our clients blog, please contact info@sproutcommunications.ca.