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Destiny Solutions creates enterprise software solutions for universities and colleges. This software helps these institutions to successfully attract, manage and maintain their non-traditional students. Destiny’s software is comprehensive and satisfies the specific needs of continuing education extensions, corporate training divisions, international programs, online schools and other units with distinctive requirements, while enforcing objectives across the institution at hand.
Challenge
After several years of disjointed marketing planning with no central strategy, Destiny required a complete rebrand to differentiate the company from its competitors and to capture market share.
Solution
Sprout provided a new brand strategy and plan, messaging and creative, including new logo, a new website and all related content, advertising campaign, marketing materials, trade show booth and outdoor/indoor corporate signage. The new brand was readied for and launched at the UPCEA higher education industry trade show and was met with praise by the leading higher education institutions across North America. Sprout also created new brand guidelines, unified all materials and launched this project on time and under budget. Today, Destiny remains the leading software vendor in its class.
Results
After the rebrand, Destiny Solutions’ customer base grew by 35%.
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