Omni Enviro Water Systems

Challenge
Omni Enviro Water Systems enhances the quality of water through magnetic science, making it more efficient. For over 10 years, Omni has benefited the agriculture, consumer, and industrial sectors by offering improved hydration for people, plants, and animals, from production to consumption. Omni needed to diversify its brand to differentiate its offering from its North American competitors. The company also required a branding strategy to better understand the needs and motivations of its target audience.

Solution
After extensive market research, Sprout provided a branding strategy and recommended Maximum H2O for Omni’s product name. A new product logo, tagline and key messaging for Omni’s target audiences in the agricultural and industrial sectors were then developed.  This information was then used to create marketing collateral, ads and a trade show display for Omni’s largest target audience – farmers.