Compass Canada required a video for its On The Go 2.0 product launch. The video needed to increase awareness and build on the success of the original On The Go brand, in addition to educating employees and brand partners about the improved packaging, wider variety of food choices and associated nutritional values.
The video shown here, a partial section of the full version, was created for existing On The Go customers as well as potential newcomers. Content focused on sharing testimonials from On the Go 2.0 test sites to demonstrate how the launch positively impacted customers and increased revenues.
- Categories: Branding, Video
- URL: http://www.compass-canada.com