Pindrop Hearing Centres

Challenge

Pindrop Hearing Centres had 15 locations across Canada. Each store was operating under a different name.  As each location had its own distinct branding, website and marketing communications vehicles, maintaining this structure was expensive and time consuming. The 15 different websites were not mobile friendly, poorly designed and difficult to navigate. The existing messaging was also largely focused on hearing aid technology and did not clearly convey the value and strength of the brand.

Solution

After executing extensive market research, Sprout recommended that all locations be amalgamated under the Pindrop Hearing Centre name to strengthen the value of the brand and provide economies of scale. Branding guidelines and new messaging and positioning focusing on the emotional side of hearing loss was created. A new tagline, logo, stationery and a fully responsive website (which offers the flexibility for regional marketing, while centrally servicing customers nationally) was also developed. The fully responsive site has also been enhanced for accessibility with text options and contrast display.

To introduce the new branding, Sprout created an ad campaign that ran in publications across Canada, including full page placements in the Toronto Star and the Calgary Herald. Sprout continues to work with Pindrop to optimize the site for search engine marketing and on it’s marketing communications and advertising strategies.

Update: Pindrop’s Results have included an over 30% increase in year over year sales, highest sales ever in August 2016 and also May 2017 and 23% growth in 2018.

 

  • Categories: Advertising, Blog, brand development, brand strategy, Branding, graphic design, Logo Development, market research, Marketing Collateral, messaging, Photography, positioning, SEO, Social Media, Web Design, Web development
  • Client: Pindrop Hearing Centres
  • URL: http://www.pindrop.ca