Tri-Star Landscaping has been servicing the commercial landscaping industry since 1985. The company’s brand was outdated and the over 30-year old firm was unable to drive traffic to its website. The little traffic it did have was immediately falling off due to sparse and ineffectual website content. Tri-Star also had limited marketing materials.
After industry and competitor research was executed, Sprout designed a new logo that was much more modern and reflective of Tri-Star’s true brand values. The logo was also designed to be easily adapted to Tri-Star’s construction equipment and fleet of trucks. A new tagline, We Bring Your Land To Life, was created by Sprout to quickly encapsulate the Tri-Star experience. Sprout then created new messaging for the website.
Sprout designed and developed a responsive, WordPress website so that Tri-Star staff can easily manage all content going forward. Digital marketing materials were also created to capture the entire customer experience and drive conversions through the company’s website. After the brand launch this Spring, 2016 marks Tri-Star’s busiest year to date.
- Categories: brand development, brand strategy, Branding, graphic design, Logo Development, market research, Marketing Collateral, messaging, Photography, positioning, Web Design, Web development
- Client: Tri-Star Landscaping
- URL: http://tristarlandscapinginc.ca