Pindrop Hearing

Challenge
Pindrop Hearing Centres had 15 locations across Canada. Each store was operating under a different name. As each location had its own distinct branding, website and marketing communications vehicles, maintaining this structure was expensive and time consuming. The 15 different websites were not mobile friendly, poorly designed and difficult to navigate. The existing messaging was also largely focused on hearing aid technology and did not clearly convey the value and strength of the brand.

Solution
After executing extensive market research, Sprout recommended that all locations be amalgamated under the Pindrop Hearing Centre name to strengthen the value of the brand and provide economies of scale. Branding guidelines and new messaging and positioning focusing on the emotional side of hearing loss was created. A new tagline, logo, stationery and a fully responsive website (which offers the flexibility for regional marketing, while centrally servicing customers nationally) was also developed. The fully responsive site has also been enhanced for accessibility with text options and contrast display.

To introduce the new branding, Sprout created an ad campaign that ran in publications across Canada, including full page placements in the Toronto Star and the Calgary Herald. Sprout continues to work with Pindrop to optimize the site for search engine marketing and on its marketing communications and advertising strategies.

Results
After our rebrand Pindrop has experienced an over 25% increase in year over year sales to 2020 and their highest sales ever ever in 2016, 2017 and 2018. This success led to a buy out of over half the company by Amplifon SpA is an Italian-British company, based in Milan, and the world’s largest hearing aid retailer. Due to Pindrop Hearing’s ongoing market success, the remaining portion of the company was bought out by Hearing Life (formerly Listen Up! Canada) in 2022.