Digital Marketing is complex and may seem overwhelming at times.
Digital marketers are tasked with driving brand awareness and lead generation through both free and paid digital channels that a company chooses. These channels include company websites, search engine optimization and rankings, website blog, social media – organic and paid, email and display advertising, amongst other activities.
What is Digital Marketing?
Digital marketing pretty much refers to all marketing efforts that occur on the internet and includes, but is not limited to:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
- Artificial intelligence
What are the Benefits?
Digital marketing is impactful as it helps you reach a larger audience than you could through traditional methods. It also enables you to directly target the audience who is most likely motivated to buy your product or service.
It’s often more cost-effective than traditional advertising and enables you to measure success immediately and over time. While you may not be able to do all of the list above, picking the items from that list that will most help you with your efforts ifs key.
Why Use Digital Marketing?
Here are just a few reasons to consider focusing more efforts on digital marketing if you are not already doing so:
- Cost effective
- Targeted
- Campaigns are measurable
- Can monitor website traffic
- Identify trends and patterns in consumer behaviour
- Improve lead and conversion rates
Connecting with your Audience
To strategically connect with your target audience, selectively choose trends which will have the most impact to ensure your business won’t fall behind. Here are some top key trends to consider:
💡Invest in inbound marketing
💡Turn customers into your brand ambassadors
💡Create and share video content
💡Reach new audiences with digital advertising
💡Leverage social media content, both paid and organic
💡Work with micro-influencers
💡Repurpose content across multiple channels
💡Implement an SEO strategy
💡Implement voice search tactics
💡Offer a responsive, mobile-friendly website design
💡Improve your content experience
💡Include chatbots on your website
Want to Get Started?
Digital marketing is an ever-changing and dynamic environment. SEO, organic, paid, AI, and constantly evolving social platforms.
Which of the above do you think makes the most sense for your 2024-2025 marketing strategy? ♟🧐💡
Feeling challenged? For your free digital marketing consultation, please fill out the Contact form below.
To see some the digital marketing campaigns we’ve created and related outcomes please click here.