Great designs solve problems and create lasting and positive impressions. Every design that your brand presents to your target audience should get your brand noticed, while differentiating you from your competitors.
Think back to some of the not so great designs you’ve seen. A confusing ad, a cryptic logo, an outdated website that does not encapsulate a clear journey for the user. What is the result? You move on.
This happens almost instantly, damages a brand and is very costly over time.
What Makes a Great Design?
The question to always ask is what experience/impact will your design have on your prospect/customer? You have only a few seconds to do this most of the time. It’s busy out there and the battle for mindshare can be fierce.
Great design starts with understanding your audience and then creating everything back to the end result for the user. Is the experience you are offering well designed and memorable? Does it cut through competitor offerings? Does it create trust and confidence? What is interesting to them about what is being communicated? Does it clearly encapsulate your brand values? What resonates and why?
Strategic Design Benefits
Compelling design immediately connects your customer with your brand and creates trust and confidence through thought quality and design clarity. It’s important that the design is easy to understand and is created with consistency so that your brand is instantly recognizable. Most importantly, it needs to weave an ongoing story to guide your target audience through your brand experience on an emotional level.
The Power of Great Designs
Great designs impart a lot of information in a very simple way and are concise. It is the first impression that your business will make and will create a lasting, positive experience if properly executed.
Continually looking for new ways to meet the needs of your customers, including tweaking your existing designs, is an ongoing process that can reap considerable rewards for your business.
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