Darwin Fisher Commercial Flooring

Challenge
Darwin Fisher Commercial Flooring provides progressive and customized corporate flooring solutions to medium and large corporations. The company works with architects, designers, general contractors and project managers. Clients include Entertainment One, IMAX, Service Canada, Sheridan Residences and many more. The over 13 year-old brand was suffering from a dated look, an unresponsive website that was not mobile friendly and minimal website traffic.

Solution
After completing a brand and competitive analysis, Sprout recommended a new logo and tagline, messaging and positioning for each of its audiences, in addition to designing and developing a new website to better encapsulate the customer experience. This was then paired with an SEO strategy and blog campaign to drive traffic to the site.

Results
Darwin Fisher had their best year right after the brand was launched.