Maple Family Dentistry

Challenge
Maple Family Dentistry was founded by Dr. Howard Libstug who has been practicing family and cosmetic dentistry since 1989. Formerly known as Mackenzie Dental Health, Maple Family Dentistry had three locations – two in Maple, ON and one in Niagara Falls, ON. Each clinic was operating under a different name and had its own distinct dental branding. Two of the clinics had websites and one location did not. The websites were not mobile responsive and extremely outdated. The existing messaging also focused on technical procedures and did not clearly convey the value of the brand.

Solution
After executing market research, Sprout completed a brand strategy and recommended that all locations be amalgamated under the Maple Family Dentistry name. Maintaining three separate locations diluted the brand, was not cost-effective and required significant resources. New messaging and positioning was created to focus on patient wants, needs and motivations identified through the research phase. A new logo and tagline were created to reflect the family values and community-oriented services offered by the group of clinics. The previous logo was a scepter and a snake and was perceived as “cold, clinical” and did not reflect the welcoming atmosphere that Maple Family Dentistry provides. The existing logo also created confusion about the types of services offered. The findings of the research were applied to all creative. A responsive, SEO-friendly website was designed and developed to reflect the brand strategy findings. The new website now offers the flexibility for regional marketing, while centrally servicing all patients. The website developed meets WCAG 2.0 accessibility guidelines and is fully AODA compliant

Results
A few months after the rebrand, Maple Family Dentistry reported a 57% increase in patients.