Scotiabank
This promotional video was shot for Scotiabank. It was designed to create an interactive experience for post secondary students to teach them about managing money. James Cunningham, comic, Actor, Author & Host of Eat St. TV series combined stand up comedy with his acute financial sense to educate students about the potential pitfalls.
Challenge
Get young adults exited and informed about the importance of managing money wisely. Educate millennials about Scotiabank services and create brand awareness.
Solution
Shot on location by the Sprout video team at University campuses across Ontario, the event attracted large crowds and had an emotional impact on those that attended. After the success of this initial event this has become an annual tradition.
Video