Purina Canada

Challenge
Create awareness for Purina’s Pets At Work program. Determine how to best showcase the benefits of adopting a ‘pets at work’ policy for both employees and clients. Demonstrate stress reduction and other health benefits, while promoting this policy to other companies.

Solution
A professionally produced video testimonial to succinctly define the Pets at Work experience and how to best prepare an office to receive animals. Showcase an employer who has had immense success with a pet friendly office environment. When producing this video, Sprout took steps to clearly demonstrate how this policy is not only positive for pets who might be at home alone during the work day, but for dog owners who find comfort in having their furry friends at work. The result, a powerful case study to promote to other companies while creating awareness for Purina’s brand.