Regal Lighting Designs

Challenge
Regal Lighting Designs, an architectural lighting design company that specializes in LED lighting solutions, was unable to drive traffic to its website. The little traffic it did have was immediately falling off due to the very technical nature of the site content. Regal also had an ineffective marketing plan that had yielded minimal results.

Solution
After completing a brand and competitive analysis, Sprout recommended new messaging and positioning for the website, a new tagline (previous tagline: Shedding New Light on Lighting) and a restructure of the existing website to clearly convey the value of the brand. A short video was also produced to capture the customer experience. This was then paired with an SEO strategy and an advertising campaign to drive traffic to the site. 

Results

The site is currently generating leads and traffic has increased by 30%. Regal is also being profiled by media moguls Mike Holmes, Debbie Travis and Steve Maxwell (Canada’s Handiest Man).